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How to build a successful app?

Mobile apps are an essential part of our everyday life. We utilize them to stay notified, to connect with our friends and family, and for fun. According to Statista, there are over 2.7 billion smartphone users in the world. We utilize our phones for most of the day, and 90% of this mobile time is spent using different apps.

The struggle for mobile users’ concentration is very harsh, as there are over 2.7 million apps in the Google Play store and 2.2 million in the App Store. But most of us use only nine apps per day and 30 per month.

That means that there are countless apps out there that nobody uses – as there is no business need or the product is inferior.

Steps to follow for a successful mobile application

A successful mobile app begins with an app idea.
To build a successful mobile application, the primary thing you need to keep in mind is:

  • Identify a problem that your app can resolve
  • Decide the features of your app

The app should give the client real benefits, including decreasing costs via productivity enhancements, new revenue, or enhancing the customer experience.

Identification / Clarification
To build a successful mobile application, you require to identify or be clear about:

  • Application target users
  • Mobile platforms and devices to be supported
  • Revenue model

Design your app
Designing your app is a yet different important factor responsible for an app’s success in the market. Remember, a good UX design and good UI-UX mean good discoverability. An app developer should focus on the UI design, multi-touch displays for touch-enabled devices, and analyze platform design standards. Today, the emphasis is on the UI design of an app as it plays a crucial role in an app’s success. Several drag and drop app builders are available in the market. Designing an app is becoming increasingly popular as it instantly impacts the user’s mind while ensuring an app’s usability.

Identify approaches to develop the app – native, web, or hybrid.
Picking the right plan for developing an app is highly valuable. Ideally, the app’s back-end development must be by the time and budget constraints of a client. Several app developers prefer to follow the agile methodology.

  • Native
  • Web
  • Hybrid

Integrate an appropriate analytics tool
There is also a need to include appropriate analytics, which provides you a complete picture of how many guests use your webs, how they landed on your site, and how they can keep coming back.

Some of the portable analytics tool which helps in this process:

  • Google Analytics
  • Firebase
  • Mixpanel
  • Preemptive

With data sciences, including auspicious analytics growing up in mobile apps, it can make your apps highly commercial.

Know your testers: Listen to them and include relevant feedback.
Beta testing is the first chance to get feedback from your target consumers. It is essential as it improves your clarity in the app store. It not only decreases product risk but gets you that original push in the app store. Identifying beta testers is another crucial task to have a successful mobile app.

Preparing for beta launch:

  • Define target customer
  • Eliminate bugs
  • Identify goals

Release/Deploy the app
Deploying an app requires a plan, schedule, and control of releases’ movement to test and live environments. The main objective of Deployment Management is to secure the uprightness of the live environment is preserved and that the correct components are released.

Primary input metrics which should be kept in mind:

  • Funnel report implies why users are missing to create desired user actions, including in-app purchases or ad clicks
  • Measuring social sharing means what aspects of your app are capturing the attention of your users
  • Correlating demographic data with user behavior
  • Tracing time and location provides you insights into the connections in which your app is used
  • Finally, taking the developing action of your user base is important

Upgrade your app with improvements and new features
Next, capturing the metrics, it becomes necessary to update your app with changes and innovative features. A mobile app without innovative characteristics fails its usability in the lengthy run. Updating your app with innovative characteristics improves its visibility along with downloads of an app. Also, assure you that by updating your app to reach new guidelines given by the different platforms, don’t let your apps rot.

Conclusion: These are some of the steps which should be taken into account while developing an app. Using these steps, you can create an app ensuring success in the long run. However, it is nearly impossible to pin down the exact steps responsible for an app’s success.

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