Case Study · Indian Rewards

Indian Rewards: an engagement-first coins app, built for daily return visits.

A rewards app built around habit loops - daily check-ins, spin-to-win, quizzes, and referrals - that convert into real UPI payouts. Live on Google Play since 2022, with 10K+ installs and 244 reviews.

10K+ downloads
244 Play Store reviews
Real UPI payouts

The Product, As Shipped

Real screens from the live app.

Launch screen
Coin history

The Brief

Give people a reason to open the app every single day.

Indian Rewards needed a reason for someone to come back the same day, not just install once and forget. The engagement design brief was built around habit loops: coins for checking in, coins for a mini quiz, coins for spinning a wheel, coins for referring a friend - each with a fast, visible payoff, redeemable for real money through UPI once a user crosses a 2,000-coin threshold.

What We Built

Habit loops, referrals, and a real payout path.

Daily Habit Loops

Check-ins, spin-to-win, and mini quizzes (GK, Maths, History, IPL) each issue coins instantly, encouraging a same-day-return pattern.

Referral Engine

A unique referral code per user, shareable via WhatsApp, Instagram, and Telegram, credits both sides on a new signup.

UPI Cash-Out

Coins convert to a real payout through a linked UPI wallet once a user crosses the redemption threshold.

Outcomes

Four years live, real payouts, real feedback.

Indian Rewards has been live on Google Play since 2022, still active, still paying out. Like most ad-funded rewards apps, the reviews are a mix - and we read all of them, including the ones about payout speed.

4.0 ★★★★ Google Play rating Verify on Google Play
10K+Downloads on Google Play
244Reviews since 2022
2KCoins to unlock UPI withdrawal
4+Engagement mechanics: spin, quiz, check-in, referral

Have an engagement or rewards product in mind?

Habit loops, referral systems, and real payout rails - we've built them before.