Daily Habit Loops
Check-ins, spin-to-win, and mini quizzes (GK, Maths, History, IPL) each issue coins instantly, encouraging a same-day-return pattern.
A rewards app built around habit loops - daily check-ins, spin-to-win, quizzes, and referrals - that convert into real UPI payouts. Live on Google Play since 2022, with 10K+ installs and 244 reviews.
The Product, As Shipped
The Brief
Indian Rewards needed a reason for someone to come back the same day, not just install once and forget. The engagement design brief was built around habit loops: coins for checking in, coins for a mini quiz, coins for spinning a wheel, coins for referring a friend - each with a fast, visible payoff, redeemable for real money through UPI once a user crosses a 2,000-coin threshold.
What We Built
Check-ins, spin-to-win, and mini quizzes (GK, Maths, History, IPL) each issue coins instantly, encouraging a same-day-return pattern.
A unique referral code per user, shareable via WhatsApp, Instagram, and Telegram, credits both sides on a new signup.
Coins convert to a real payout through a linked UPI wallet once a user crosses the redemption threshold.
Outcomes
Indian Rewards has been live on Google Play since 2022, still active, still paying out. Like most ad-funded rewards apps, the reviews are a mix - and we read all of them, including the ones about payout speed.
Habit loops, referral systems, and real payout rails - we've built them before.