ZetrixwebFull UX Flow First
The complete journey - onboarding, interest capture, feed, detail, favorites - was designed and validated before build began.
Case Study · NIW
NIW: a 5.0-star content app, from UX flows to the Play Store.
A curated-content productivity app for working professionals: 90-word cards on execution, communication, and motivation, personalized by interest. We took it from UX flows through launch - it holds a perfect 5.0-star Play Store rating.
5.0★ Play Store rating
5K+ downloads
Media & content product
The Product, As Shipped
Real screens from the live app.
The Brief
Make one minute of reading worth opening an app for.
NIW's founders wanted a content product with a hard constraint: every piece of content is a 90-word card a professional can absorb in under a minute, personalized to their interests and sector. The UX had to make that constraint feel generous, not thin - onboarding that learns interests fast, a feed that respects attention, and a resume-based personalization layer underneath.
What We Built
UX-first, then engineered for the constraint.
Interest-Based Personalization
Sector and topic selection during onboarding shapes every card the feed serves afterward.
Profile & Resume Layer
Bio and resume upload feed customized cards and opportunity matching, with explicit user consent.
Outcomes
Small app, spotless record.
Every rating NIW has ever received is five stars. That's what UX-first and QA-first look like at any scale.
5.0
★★★★★
Google Play rating
Verify on Google Play
18 / 18Reviews rated five stars
5K+Downloads on Google Play
0Data shared with third parties
74M+Downloads on Audify, our other media build
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