Case Study
MKC (Maa Krupa Canvassing): digitizing rice trading for 500+ agents.
Zetrixweb partnered with MKC to build a native mobile platform that delivers real-time market data, structured trade offers, and multi-state visibility for canvassing teams.
Program Status
Validated, shipped, and live
Live
POC validated
6-week AI prototype with agents
Complete
Native apps delivered
iOS + Android field workflows
Live
Laravel API
Prices, offers, freight, alerts
Operational
500+ agents active
Daily price scans at scale
Scaled
Multi-state coverage
Gujarat, Punjab, Haryana, UP
Expanded
Executive Summary
Digital transformation of rice trading canvassing at scale.
6-week POC
Native iOS + Android
Laravel API
500+ agents live
AI prototyping
Zetrixweb partnered with MKC (Maa Krupa Canvassing) to build a native mobile platform for canvassing agents, suppliers, and brokers. The solution delivers real-time market data, structured trade offers, and public market intelligence through performance-first iOS and Android apps.
Program Snapshot
Validated fast, deployed at scale.
Adoption
500+
Active canvassing agents using the platform.
POC
6 weeks
Prototype-to-validation for agent workflows.
Apps
2
Native iOS + Android builds for field teams.
Reach
Multi-state
Coverage across key rice trading regions.
Coverage
Challenge
Rice trading relied on fragmented data and manual outreach.
Agents spent hours gathering prices and offers with limited transparency across regions.
Information fragmentation
- Price data scattered across calls, WhatsApp, and mandis.
- 3-4 hours daily spent gathering price intelligence.
- No centralized market history for quick decisions.
Inefficient lead flow
- Opportunities limited to personal networks.
- Reach capped at 50-100 km radius.
- No structured format for trade offers.
Low transparency
- Price variations across states were hard to track.
- No historical data to validate negotiations.
- Freight costs varied without visibility.
Mobile-first agents
- 92% access via mobile devices.
- 12-hour workdays with no time for complex tools.
- Decisions made in seconds in the field.
Solution
AI prototyping + native apps + Laravel API delivery.
A phased approach to validate UX quickly and ship production-ready apps.
MKC
Rice trading platform
Native mobile experience with real-time market data.
We delivered a production-ready platform for canvassing agents, suppliers, and brokers, built around real-time price discovery, structured trade offers, and public market intelligence across states.
Phase 1: AI POC
AI-generated prototypes validated with agents in days.
Phase 2: Native Apps
SwiftUI + Kotlin builds optimized for field workflows.
Phase 3: Laravel API
Secure endpoints for prices, offers, freight, and alerts.
Phase 4: Icon System
Custom iconography aligned across iOS, Android, and web.
+200% price checks
-79% discovery time
500+ agents live
10x reach
AI Prototyping
Validated UI hierarchy in days
Rapid HTML/CSS prototypes aligned with agent workflows before development.
5 iterations
3 days
Agent-tested
Market Intelligence
Offers, freight, and price tracking
Structured offers, logistics insights, and multi-state price visibility.
Structured offers
Price alerts
Multi-state reach
Most Loved Features
Real-time intelligence for canvassing teams.
Real-time price dashboards
Live price discovery designed for instant, in-field decisions.
Live rates
Instant scans
Structured offers + hot deals
Standardized offers with hot deal visibility to close faster.
Structured offers
Hot deals
Freight visibility
Logistics insights so agents can negotiate with confidence.
Freight insights
Delivery context
Alerts + notifications
Push updates for price changes and new buying offers.
Price alerts
Push updates
Agent profiles + reach
500+ active agents supported with territory visibility.
500+ agents
Territory reach
Multi-state intelligence
Market visibility across states with consistent pricing signals.
Multi-state
Market map
Complete Feature Set
Market intelligence features delivered for MKC.
Price dashboards
Structured offers
Hot deals
Freight visibility
Price alerts
Agent profiles
Territory reach
Market intelligence
Price discovery
Multi-state visibility
Notifications
Trade offers
Freight insights
Secure API endpoints
Price tracking
Delivery Phases
Four phases to validate, build, and scale.
Phase 1: AI POC
AI-generated HTML/CSS prototypes with dummy data and agent testing.
Phase 2: Native Apps
iOS: SwiftUI + Combine + CoreData. Android: Kotlin + Compose + Room.
Phase 3: Laravel API
Laravel 10 + MySQL + Redis + Sanctum with JSON:API endpoints.
Phase 4: Icon System
Custom vector set used consistently across apps and prototypes.
Information Pyramid
The MKC data hierarchy validated with agents.
Price
Primary signal displayed at 32px in MKC green.
Quantity
Shown alongside price at 24px for instant trade math.
Product
20-22px product name for quick scanning.
Offer Type
Green selling / blue buying badges.
Category
Basmati and non-basmati tags to filter quickly.
Delivery
Incoterms or multi-line collection details.
Dates / Location
Accessible but lowest priority in the hierarchy.
Technology Stack
Native apps backed by a robust API layer.
iOS (SwiftUI)
Swift 5.5+, SwiftUI, Combine, MVVM, and CoreData offline.
Android (Kotlin)
Kotlin, Jetpack Compose, Coroutines, MVVM, and Room.
Laravel API
Laravel 10, MySQL 8, Redis cache, and Sanctum tokens.
Key API endpoints
- /api/prices
- /api/offers
- /api/hotdeals
- /api/freight
- /api/notifications
Impact
Measured improvements in the pilot rollout.
Activity
+200%
Daily price checks (15-20 calls to 45+ scans).
Deals
+100%
Deals closed per agent (3-4 to 7-8 per month).
Response
+200%
Offer response rate improved from 8% to 24%.
Speed
-79%
Time spent on price discovery (3.5 hours to 45 minutes).
Reach
10x
Geographic coverage across multi-state markets.
Agent Feedback
What canvassing teams say.
"The big price display means I do not need my reading glasses. Even on 3G in my village, prices load in seconds."
Ramesh Patel, Canvassing Agent, Ahmedabad"Push notifications for buying offers in my state - by the time others call, I have already messaged the seller."
Gurpreet Singh, LudhianaRoadmap
Canvassing-specific growth phases.
Phase 2 (Q2 2026)
Push price alerts, in-app chat, and document uploads.
Phase 3 (Q3 2026)
Commission calculator, UPI payments, and logistics tracking.
Phase 4 (2027)
Regional language support and AI-driven price predictions.
Why Zetrixweb
Enterprise delivery signals for agri-trade platforms.
AI prototyping
Rapid validation with agent-tested UX flows.
Native iOS + Android
Field-ready apps optimized for speed.
Laravel excellence
Secure APIs for prices, offers, and freight.
Field-ready workflows
Built for 500+ agents across states.
Data transparency
Real-time market visibility and alerts.
Multi-state delivery
Coverage across Gujarat, Punjab, and beyond.
Product Links
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