Start with discovery and alignment
Define the problem, who it affects, and why it matters. Interview users, analyze support tickets, and map the journey to identify friction points worth solving.
Build information architecture before UI
Clear navigation and flows reduce cognitive load. Create task flows, define primary actions, and keep the number of choices per screen manageable.
Design with systems, not one-off screens
A design system creates consistency across product surfaces. Define typography, color tokens, spacing, and components early so teams can move quickly without regressions.
Prototype and validate
Validate critical flows with clickable prototypes and usability tests. Measure task completion time, error rate, and satisfaction. Iterate before development starts.
Handoff and QA
Provide specs, accessibility guidance, and interaction notes to engineering. Test final builds against the design system and verify performance on real devices.
Measure the experience post-launch
- Task success rate and time on task.
- Feature adoption by cohort.
- Support tickets related to usability.
- Net promoter and satisfaction signals.